Statistic regarding Deichmann SE customers: most popular family magazines

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

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Family Magazine | Deichmann SE

March 23, 2022

This statistic visualizes die favorite magazines for parents of that part of the German population, with a strong preference for the fashion label "Deichmann SE", compared to the total population. The preference for the magazines "Baby und Familie" and "Super Illu" is clearly increased.

This bar chart visualizes, how an affinity for the brand "Deichmann SE" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have an affinity for "Baby und Familie" is increased by 8.81% .

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