Statistic regarding Deichmann SE customers: favorite fast fashion brands

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Deichmann SE

March 23, 2022

This statistic shows the favored fast fashion brands of that part of the German population, with a strong preference for the fashion label "Deichmann SE", compared to the total population. The largest outliers in the positive range are: C&A, Kik, Mango and in the negative range are: Asos, S. Oliver, Missguided.

This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have a preference for "C&A" is increased by 22.05% .

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