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Regional Newspaper | Deichmann SE
March 23, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a high affinity for the fashion label "Deichmann SE", in comparison to the total population.
The affinity for the newspapers "Passauer neue Presse", "Wiesbadener Tagblatt", "Westdeutsche Allgemeine Zeitung" is strongly increased, while it is considerably decreased for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung".
This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have an affinity for "Stuttgarter Zeitung" is decreased by 7.2% .
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