Statistic regarding Deichmann SE customers: most popular fashion magazines

AIlon has analyzed 39523 people from Germany who have a very high affinity to Deichmann SE and compared the mean values with a representative sample of the population.

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Fashion Magazine | Deichmann SE

March 23, 2022

This statistic shows the favored fashion magazines of that part of the German population, with a high affinity for the fashion label "Deichmann SE", compared to the total population. The affinity for the magazines "Burda Style" and "Harpers Bazaar" is clearly increased.

This bar chart visualizes, how a preference for the brand "Deichmann SE" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deichmann SE" customers to have a preference for "Burda Style" is increased by 13.12% .

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