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Music Influencer | Penny-Markt
March 23, 2022
This statistic shows the most popular artists of that part of the German population, with a strong preference for the shopping brand "Penny-Markt", in comparison to the total population.
Extremely noticeable is the increased value for Paramore, Radiohead, Kelly Clarkson, as well as the decreased value for Luciano, Leonard Bernstein, Jan Delay.
This bar chart visualizes, how an affinity for the brand "Penny-Markt" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have a preference for "Paramore" is increased by 1.95% .
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