Statistic regarding Penny-Markt customers: favorite audio equipment companies

AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.

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Music | Penny-Markt

March 23, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a strong preference for the shopping brand "Penny-Markt", in comparison to the total population. The largest deviations in the positive range are: Gibson and Fender and in the negative range are: Sennheiser and Bose.

This bar chart visualizes, how an affinity for the brand "Penny-Markt" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have an affinity for "Sennheiser" is decreased by 4.64% .

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