Statistic regarding Penny-Markt customers: most popular regional newspapers

AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Penny-Markt

March 23, 2022

This statistic visualizes the most popular regional newspapers of that part of the German population, with a strong preference for the shopping brand "Penny-Markt", compared to the total population. The affinity for the newspapers "Der Tagesspiegel", "Nordkurier", "Westdeutsche Allgemeine Zeitung" is clearly increased, while it is moderately decreased for the newspapers "Stuttgarter Zeitung", "Nürnberger Zeitung", "Pforzheimer Zeitung".

This bar chart visualizes, how an affinity for the brand "Penny-Markt" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have an affinity for "Stuttgarter Zeitung" is decreased by 5.08% .

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