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Lifestyle | Penny-Markt
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Penny-Markt", in comparison to the total population.
Extremely pronounced are the positive values for Permanent hair removal, Hair care, Shopping in Discounters and the negative values for Brille beim Optiker kaufen, Gambling, Brille tragen.
This bar chart visualizes, how an affinity for the brand "Penny-Markt" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have an affinity for "Permanent hair removal" is increased by 16.06% .
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