Statistic regarding Penny-Markt customers: favored values

AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Values | Penny-Markt

March 23, 2022

This statistic visualizes the favored values of that part of the German population, with a high affinity for the shopping brand "Penny-Markt", in comparison to the total population. Especially noticeable are the positive values for Astrology, Supports LGBT, Atheism and the negative values for Minimalism, Christianity, Human rights.

This bar chart visualizes, how a preference for the brand "Penny-Markt" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have a preference for "Minimalism" is decreased by 12.8% .

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