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Beautyorganic | Penny-Markt
March 23, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a strong preference for the shopping brand "Penny-Markt", compared to the total population.
Very noticeable is the positive correlation with Lavera and Dr Scheller, as well as the decreased value for Speick and Kneipp.
This bar chart visualizes, how a preference for the brand "Penny-Markt" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have an affinity for "Lavera" is increased by 11.12% .
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