Statistic regarding Penny-Markt customers: most popular union magazines

AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.

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Union Magazine | Penny-Markt

March 23, 2022

This statistic shows the favored union magazines of that part of the German population, with a high affinity for the shopping brand "Penny-Markt", in comparison to the total population. The affinity for the magazine "Verdi Publik" is strongly increased, while it is considerably decreased for the the magazine "Vorwärts".

This bar chart visualizes, how a preference for the brand "Penny-Markt" correlates with an affinity for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have a preference for "Vorwärts" is decreased by 0.48% .

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