Statistic regarding Penny-Markt customers: most popular cell phone providers and messenger services

AIlon has analyzed 33962 people from Germany who have a very high affinity to Penny-Markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Penny-Markt

March 23, 2022

This statistic shows the most used cell phone providers and messenger services of that part of the German population, with a high affinity for the shopping brand "Penny-Markt", in comparison to the total population. Very pronounced is the positive relation to 1&1 and Vodafone, as well as the negative relation to Telekom and Winsim.

This bar chart visualizes, how a preference for the brand "Penny-Markt" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Penny-Markt" customers to have a preference for "1&1" is increased by 10.88% .

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