This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Santander Consumer Bank
March 23, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the financial services company "Santander Consumer Bank", compared to the total population.
The preference for the newspapers "Die Welt Kompakt", "Handelsblatt", "Süddeutsche Zeitung" is strongly increased, while it is considerably decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how an affinity for the brand "Santander Consumer Bank" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Santander Consumer Bank" brandfans to have a preference for "Die Welt Kompakt" is increased by 120.13% .
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