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Travel | Santander Consumer Bank
March 23, 2022
This statistic visualizes the favorite online travel agencies of that part of the German population, with a high affinity for the financial services company "Santander Consumer Bank", in comparison to the total population.
Very noticeable is the positive relation to Expedia, Booking.Com, Trivago, as well as the decreased value for Schauinsland Reisen, P&O Cruise Line, Sea Cloud Cruise Line.
This bar chart visualizes, how an affinity for the brand "Santander Consumer Bank" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Santander Consumer Bank" brandfans to have a preference for "Expedia" is increased by 120.1% .
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