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Women Magazine | Santander Consumer Bank
March 23, 2022
This statistic visualizes the favorite womens magazines of that part of the German population, with a high affinity for the financial services company "Santander Consumer Bank", in comparison to the total population.
The affinity for the magazines "Happinez" and "Emotion" is considerably increased, while it is clearly decreased for the the magazines "Auf einen Blick" and "Frau im Trend".
This bar chart visualizes, how a preference for the brand "Santander Consumer Bank" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Santander Consumer Bank" brandfans to have an affinity for "Happinez" is increased by 53.01% .
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