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Fashion | Santander Consumer Bank
March 23, 2022
This statistic visualizes the most popular fashion brands of that part of the German population, with a strong preference for the financial services company "Santander Consumer Bank", compared to the total population.
Extremely pronounced is the increased value for Giorgio Armani, Marc O Polo, Lacoste, as well as the negative correlation with Nkd, Takko, Adler.
This bar chart visualizes, how an affinity for the brand "Santander Consumer Bank" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Santander Consumer Bank" brandfans to have an affinity for "Giorgio Armani" is increased by 122.76% .
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