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Regional Newspaper | Santander Consumer Bank
March 23, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a high affinity for the financial services company "Santander Consumer Bank", in comparison to the total population.
The affinity for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is moderately increased, while it is strongly decreased for the newspapers "Thüringer Allgemeine", "Leipziger Volkszeitung", "Sächsische Zeitung".
This bar chart visualizes, how an affinity for the brand "Santander Consumer Bank" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Santander Consumer Bank" brandfans to have a preference for "Stuttgarter Zeitung" is increased by 73.57% .
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