Statistic regarding Deutsche Bahn customers: most popular news magazines

AIlon has analyzed 18546 people from Germany who have a very high affinity to Deutsche Bahn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Deutsche Bahn

March 23, 2022

This statistic shows the most popular news magazines of that part of the German population, with a strong preference for the mobility service provider "Deutsche Bahn", compared to the total population. The affinity for the magazines "Der Spiegel" and "Stern" is clearly increased, while it is moderately decreased for the the magazines "Bild am Sonntag" and "Dummy".

This bar chart visualizes, how an affinity for the brand "Deutsche Bahn" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have an affinity for "Der Spiegel" is increased by 73.2% .

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