Statistic regarding Deutsche Bahn customers: most popular automotive magazines

AIlon has analyzed 18546 people from Germany who have a very high affinity to Deutsche Bahn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Deutsche Bahn

March 23, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the mobility service provider "Deutsche Bahn", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "Auto Motor Sport" is strongly increased, while it is clearly decreased for the the magazines "Ramp Space" and "Octane Magazine".

This bar chart visualizes, how an affinity for the brand "Deutsche Bahn" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have a preference for "Auto Zeitung" is increased by 61.44% .

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