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Lifestyle | Deutsche Bahn
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the mobility service provider "Deutsche Bahn", compared to the total population.
Extremely pronounced are the positive values for Nutzt die Bahn für Fernverkehrsreisen, Nutzt CTV, Clubbing and the negative values for Gambling, Brille beim Optiker kaufen, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Deutsche Bahn" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have a preference for "Nutzt die Bahn für Fernverkehrsreisen" is increased by 107.88% .
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