Statistic regarding Deutsche Bahn customers: most popular economy magazines

AIlon has analyzed 18546 people from Germany who have a very high affinity to Deutsche Bahn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Deutsche Bahn

March 23, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the mobility service provider "Deutsche Bahn", compared to the total population. The affinity for the magazines "Business Punk" and "Brand Eins" is strongly increased, while it is considerably decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how a preference for the brand "Deutsche Bahn" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have an affinity for "Business Punk" is increased by 69.11% .

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