Statistic regarding Deutsche Bahn customers: favorite fast fashion brands

AIlon has analyzed 18546 people from Germany who have a very high affinity to Deutsche Bahn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Deutsche Bahn

March 23, 2022

This statistic visualizes the most popular fashion brands of that part of the German population, with a high affinity for the mobility service provider "Deutsche Bahn", in comparison to the total population. The largest outliers in the positive range are: Benetton, Mexx, New Balance and in the negative range are: Adler, Nkd, Takko.

This bar chart visualizes, how an affinity for the brand "Deutsche Bahn" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have an affinity for "Benetton" is increased by 84.63% .

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