Statistic regarding Deutsche Bahn customers: favorite shopping brands

AIlon has analyzed 18546 people from Germany who have a very high affinity to Deutsche Bahn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Deutsche Bahn

March 23, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the mobility service provider "Deutsche Bahn", compared to the total population. Extremely noticeable is the positive relation to Mister Spex, Zalando, About You, as well as the negative relation to Fielmann, Schwab, Woolworth.

This bar chart visualizes, how a preference for the brand "Deutsche Bahn" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have a preference for "Mister Spex" is increased by 98.74% .

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