Statistic regarding Deutsche Bahn customers: most popular home&living magazines

AIlon has analyzed 18546 people from Germany who have a very high affinity to Deutsche Bahn and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Deutsche Bahn

March 23, 2022

This statistic shows the favorite home&living magazines of that part of the German population, with a strong preference for the mobility service provider "Deutsche Bahn", compared to the total population. The preference for the magazines "Architectural Digest" and "Das Haus" is moderately increased, while it is strongly decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how a preference for the brand "Deutsche Bahn" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Bahn" customers to have an affinity for "Architectural Digest" is increased by 78.42% .

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