Statistic regarding Hammer customers: most popular tech influencers

AIlon has analyzed 2730 people from Germany who have a very high affinity to Hammer and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | Hammer

March 23, 2022

This statistic shows the most popular tech influencers of that part of the German population, with a high affinity for the shopping brand "Hammer", compared to the total population. Extremely pronounced is the positive correlation with Jeff Bezos and Felixba, as well as the negative correlation with Mark Zuckerberg and Bill Gates.

This bar chart visualizes, how an affinity for the brand "Hammer" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have a preference for "Mark Zuckerberg" is decreased by 1.27% .

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