Statistic regarding Hammer customers: favorite fast fashion brands

AIlon has analyzed 2730 people from Germany who have a very high affinity to Hammer and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Hammer

March 23, 2022

This statistic visualizes the preferred fashion brands of that part of the German population, with a high affinity for the shopping brand "Hammer", compared to the total population. The largest outliers in the positive range are: Gerry Weber, Street One, Peek Und Cloppenburg and in the negative range are: Adler, Nkd, Snipes.

This bar chart visualizes, how an affinity for the brand "Hammer" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have a preference for "Gerry Weber" is increased by 41.09% .

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