Statistic regarding Hammer customers: favored parties

AIlon has analyzed 2730 people from Germany who have a very high affinity to Hammer and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | Hammer

March 23, 2022

This statistic visualizes the most respected parties of that part of the German population, with a strong preference for the shopping brand "Hammer", compared to the total population. Especially noticeable is the preference for the parties: Bündnis 90 Die Grünen, FDP, Die Linke and the aversion to the parties: CDU, SPD, Republican Party (US).

This bar chart visualizes, how a preference for the brand "Hammer" correlates with an affinity for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have an affinity for "Bündnis 90 Die Grünen" is increased by 20.1% .

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