Statistic regarding Hammer customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 2730 people from Germany who have a very high affinity to Hammer and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Hammer

March 23, 2022

This statistic visualizes the preferred entertainment media of that part of the German population, with a strong preference for the shopping brand "Hammer", compared to the total population. Especially pronounced is the positive relation to Elbphilharmonie, Disney, Warner Bros, as well as the negative correlation with Nintendo, Electronic Arts, Call Of Duty.

This bar chart visualizes, how a preference for the brand "Hammer" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have a preference for "Nintendo" is decreased by 4.21% .

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