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Financial | Hammer
March 23, 2022
This statistic visualizes the favorite financial companies of that part of the German population, with a strong preference for the shopping brand "Hammer", in comparison to the total population.
Extremely pronounced is the increased value for Huk-Coburg, Ergo, Hdi, as well as the negative correlation with Aok, Sparkasse, Volksbank.
This bar chart visualizes, how an affinity for the brand "Hammer" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have a preference for "Huk-Coburg" is increased by 37.23% .
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