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Lifestyle | Hammer
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Hammer", compared to the total population.
Especially noticeable are the positive values for Shopping in furniture stores, Einkauf im Supermarkt, Driving and the negative values for Brille tragen, Online shopping, Gambling.
This bar chart visualizes, how a preference for the brand "Hammer" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have a preference for "Shopping in furniture stores" is increased by 37.05% .
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