Statistic regarding Hammer customers: most popular travel magazines

AIlon has analyzed 2730 people from Germany who have a very high affinity to Hammer and compared the mean values with a representative sample of the population.

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Travel Magazine | Hammer

March 23, 2022

This statistic visualizes the most popular travel magazines of that part of the German population, with a strong preference for the shopping brand "Hammer", in comparison to the total population. The preference for the magazine "DAV Panorama" is moderately increased, while it is moderately decreased for the the magazine "Lufthansa Magazine".

This bar chart visualizes, how a preference for the brand "Hammer" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have an affinity for "DAV Panorama" is increased by 0.58% .

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