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Shopping | Hammer
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the shopping brand "Hammer", compared to the total population.
Especially noticeable is the positive correlation with Hammer, Toom Baumarkt, Obi, as well as the negative relation to Witt Weiden, Apollo, Media Markt.
This bar chart visualizes, how a preference for the brand "Hammer" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hammer" customers to have a preference for "Hammer" is increased by 96.0% .
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