Statistic regarding Aldi customers: most popular womens magazines

AIlon has analyzed 64327 people from Germany who have a very high affinity to Aldi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Aldi

March 23, 2022

This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the shopping brand "Aldi", in comparison to the total population. The preference for the magazines "Bild der Frau" and "Tina Magazin" is strongly increased, while it is considerably decreased for the the magazines "Emotion" and "Petra".

This bar chart visualizes, how a preference for the brand "Aldi" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have an affinity for "Bild der Frau" is increased by 23.1% .

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