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Lifestyle | Aldi
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Aldi", in comparison to the total population.
Very noticeable are the positive values for Shopping in Discounters, Hair care, Manicure and the negative values for E-Mobilität, Hybrid Autos, Smart-Home.
This bar chart visualizes, how a preference for the brand "Aldi" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have a preference for "Shopping in Discounters" is increased by 27.9% .
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