Statistic regarding Aldi customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 64327 people from Germany who have a very high affinity to Aldi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Aldi

March 23, 2022

This statistic visualizes the most popular streaming services, film studios and (computer) games of that part of the German population, with a strong preference for the shopping brand "Aldi", in comparison to the total population. Extremely pronounced is the increased value for Nametests.Com, Disney, The Sims, as well as the negative correlation with Nintendo, Electronic Arts, Ea Sports Fifa.

This bar chart visualizes, how a preference for the brand "Aldi" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have an affinity for "Nintendo" is decreased by 7.31% .

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