Statistic regarding Aldi customers: favorite online travel agencies

AIlon has analyzed 64327 people from Germany who have a very high affinity to Aldi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | Aldi

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a high affinity for the shopping brand "Aldi", compared to the total population. Very pronounced is the positive relation to Despegar Com, Carnival Cruise Line, P&O Cruise Line, as well as the decreased value for Booking.Com, Trivago, Expedia.

This bar chart visualizes, how a preference for the brand "Aldi" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have an affinity for "Booking.Com" is decreased by 17.59% .

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