AIlon has analyzed 64327 people from Germany who have a very high affinity to Aldi and compared the mean values with a representative sample of the population.
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March 23, 2022
This statistic shows the favorite food manufacturer of that part of the German population, with a high affinity for the shopping brand "Aldi", in comparison to the total population.
Very noticeable is the increased value for Vitamalz, Karamalz, Schogetten, as well as the negative correlation with Krombacher, Paulaner, Budweiser.
This bar chart visualizes, how an affinity for the brand "Aldi" correlates with a preference for the displayed Food affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have a preference for "Krombacher" is decreased by 23.93% .
Source:
AIlon
Publication date:
March 23, 2022
Sample size Aldi:
64327
Sample size population sample: 3.414.229
Area of enquiry: Germany
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