Statistic regarding Aldi customers: favorite fast fashion brands

AIlon has analyzed 64327 people from Germany who have a very high affinity to Aldi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Aldi

March 23, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the shopping brand "Aldi", compared to the total population. The largest deviations in the positive range are: Nkd, Takko, Ernstings Family and in the negative range are: Boss, Adidas, Peek Und Cloppenburg.

This bar chart visualizes, how an affinity for the brand "Aldi" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have a preference for "Nkd" is increased by 24.64% .

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