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Shopping | Aldi
March 23, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the shopping brand "Aldi", compared to the total population.
The largest outliers in the positive range are: Aldi, Woolworth, Lidl and in the negative range are: Bauhaus, Hit, Globus.
This bar chart visualizes, how a preference for the brand "Aldi" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Aldi" customers to have a preference for "Aldi" is increased by 34.06% .
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