Statistic regarding Timberland customers: favorite TV channels

AIlon has analyzed 18000 people from Germany who have a very high affinity to Timberland and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Tv | Timberland

March 24, 2022

This statistic visualizes the favorite TV channels of that part of the German population, with a strong preference for the fashion label "Timberland", compared to the total population. Extremely pronounced is the positive correlation with Amazon Prime Video, Zdf, Ard, as well as the negative correlation with Iflix, Cgtn, Nickelodeon.

This bar chart visualizes, how an affinity for the brand "Timberland" correlates with an affinity for the displayed Tv affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Timberland" customers to have an affinity for "Amazon Prime Video" is increased by 133.09% .

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