Statistic regarding Timberland customers: most popular automotive influencers

AIlon has analyzed 18000 people from Germany who have a very high affinity to Timberland and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Timberland

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the fashion label "Timberland", compared to the total population. Extremely noticeable is the positive correlation with Matthias Malmedie and Tim Shmee, as well as the decreased value for Blackout and Do It With Dan.

This bar chart visualizes, how a preference for the brand "Timberland" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Timberland" customers to have an affinity for "Matthias Malmedie" is increased by 3.88% .

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