Statistic regarding Timberland customers: preferred lifestyle

AIlon has analyzed 18000 people from Germany who have a very high affinity to Timberland and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Timberland

March 24, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Timberland", compared to the total population. Extremely pronounced are the positive values for Smart-Home, Nutzt Vergleichsportale, Kontaktlinsen tragen and the negative values for Shopping in Discounters, Haustier: Vogel, Brille beim Optiker kaufen.

This bar chart visualizes, how an affinity for the brand "Timberland" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Timberland" customers to have an affinity for "Smart-Home" is increased by 132.4% .

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