Statistic regarding Timberland customers: most popular fashion magazines

AIlon has analyzed 18000 people from Germany who have a very high affinity to Timberland and compared the mean values with a representative sample of the population.

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Fashion Magazine | Timberland

March 24, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a high affinity for the fashion label "Timberland", in comparison to the total population. The affinity for the magazines "Madame" and "Grazia" is considerably increased, while it is considerably decreased for the the magazines "Burda Style" and "Harpers Bazaar".

This bar chart visualizes, how a preference for the brand "Timberland" correlates with a preference for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Timberland" customers to have an affinity for "Madame" is increased by 73.23% .

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