Statistic regarding Timberland customers: most popular cell phone providers and messenger services

AIlon has analyzed 18000 people from Germany who have a very high affinity to Timberland and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Timberland

March 24, 2022

This statistic shows the favorite cell phone providers and messenger services of that part of the German population, with a strong preference for the fashion label "Timberland", in comparison to the total population. Especially noticeable is the positive correlation with Telegram and Threema, as well as the negative relation to Winsim and Freenet.

This bar chart visualizes, how a preference for the brand "Timberland" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Timberland" customers to have a preference for "Telegram" is increased by 131.41% .

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