Statistic regarding Hunkemöller International customers: most popular automotive influencers

AIlon has analyzed 18344 people from Germany who have a very high affinity to Hunkemöller International and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Hunkemöller International

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the fashion label "Hunkemöller International", compared to the total population. Extremely pronounced is the increased value for Damen Knight and Super Speeders Rob, as well as the negative correlation with Matthias Malmedie and Querly.

This bar chart visualizes, how a preference for the brand "Hunkemöller International" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hunkemöller International" customers to have an affinity for "Matthias Malmedie" is decreased by 6.78% .

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