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Media channel affinities | Hunkemöller International
March 24, 2022
This statistic shows the preferred media channels of that part of the German population, with a high affinity for the fashion label "Hunkemöller International", compared to the total population.
The largest outliers in the positive range are: Instagram, YouTube, Pinterest and in the negative range are: Newspaper, Radio, Magazine.
This bar chart visualizes, how a preference for the brand "Hunkemöller International" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hunkemöller International" customers to have an affinity for "Newspaper" is decreased by 68.62% .
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