Statistic regarding Hunkemöller International customers: cultural preferences

AIlon has analyzed 18344 people from Germany who have a very high affinity to Hunkemöller International and compared the mean values with a representative sample of the population.

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Culture | Hunkemöller International

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the fashion label "Hunkemöller International", compared to the total population. Extremely noticeable are the positive values for Musicals and Theatre and the negative values for Architecture and 60s.

This bar chart visualizes, how an affinity for the brand "Hunkemöller International" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hunkemöller International" customers to have a preference for "Architecture" is decreased by 38.69% .

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