Statistic regarding dm-drogerie markt customers: most popular charity magazines

AIlon has analyzed 54885 people from Germany who have a very high affinity to dm-drogerie markt and compared the mean values with a representative sample of the population.

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Charity Magazine | dm-drogerie markt

March 23, 2022

This statistic shows the favorite charity magazines of that part of the German population, with a strong preference for the shopping brand "dm-drogerie markt", in comparison to the total population. The affinity for the magazines "SOVD Zeitung" and "Naturschutz Heute" is considerably increased, while it is moderately decreased for the the magazines "Rotkreuz Magazin" and "Johanniter".

This bar chart visualizes, how an affinity for the brand "dm-drogerie markt" correlates with a preference for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have an affinity for "SOVD Zeitung" is increased by 0.98% .

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