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Fashionfast | dm-drogerie markt
March 23, 2022
This statistic visualizes the favorite fast fashion brands of that part of the German population, with a strong preference for the shopping brand "dm-drogerie markt", in comparison to the total population.
Extremely noticeable is the positive correlation with Mango, Zara, Esprit, as well as the negative relation to Uniqlo, Peacocks, Rainbow Shops.
This bar chart visualizes, how an affinity for the brand "dm-drogerie markt" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have a preference for "Mango" is increased by 33.81% .
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