Statistic regarding dm-drogerie markt customers: favorite online travel agencies

AIlon has analyzed 54885 people from Germany who have a very high affinity to dm-drogerie markt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | dm-drogerie markt

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the shopping brand "dm-drogerie markt", compared to the total population. Especially pronounced is the positive relation to Urlaubsguru.De, Tripadvisor, Booking.Com, as well as the negative correlation with Schauinsland Reisen, Öger Tours, Berge & Meer.

This bar chart visualizes, how a preference for the brand "dm-drogerie markt" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "dm-drogerie markt" customers to have an affinity for "Urlaubsguru.De" is increased by 23.64% .

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